Open AccessImpact of Country of Origin on Brand Love: An Empirical Study of Select Denim Jeans Brands
Author(s) -
Suzanee Malhotra
Publication year - 2022
Publication title -
international journal of business and society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.236
H-Index - 15
ISSN - 1511-6670
DOI - 10.33736/ijbs.4840.2022
Subject(s) - denim , brand loyalty , advertising , credence , brand management , marketing , empirical research , brand equity , clothing , confirmatory factor analysis , country of origin , business , mathematics , political science , statistics , law , service (business)