Open AccessImproving performance analysis of flood risks communication program to fishermen in east-coast Malaysia
Author(s) -
Bashir Garba Muktar,
Norsida Man,
Ahmadu Hussaini,
Umar Muktar
Publication year - 2020
Publication title -
international journal of agricultural extension
Language(s) - English
Resource type - Journals
eISSN - 2311-8547
pISSN - 2311-6110
DOI - 10.33687/ijae.008.02.2998
Subject(s) - flood myth , livelihood , business , government (linguistics) , flooding (psychology) , vulnerability (computing) , work (physics) , citizen journalism , east coast , environmental resource management , environmental planning , public relations , knowledge management , psychology , computer security , computer science , geography , engineering , agriculture , political science , mechanical engineering , philosophy , linguistics , environmental science , archaeology , physical geography , world wide web , psychotherapist
Climate information and early warnings are adjudged as key inputs for any adaptive action as such they are regularly disseminated through Information Communication Tools (ICTs) to fishing communities in Malaysia. However, such communication programs are adjudged to be top-down and expert centric, resulting in attendant unpreparedness and maladaptive attitude. As such the input of beneficiaries is clearly essential, the Importance-Performance Analysis (IPA) extends a simple and effective means of evaluating such services, therefore providing inputs on importance and performance of innovations. This work is guided by Protective Motivation Theory (PMT) to evaluate and highlight priorities and satisfaction ratings on flood risks communication, revealing specific clients’ needs for effective communication towards resilient livelihood in a participatory manner. Data was collected from 362 fishermen in east coast Malaysia and results of analysis revealed high perceived importance ratings on issues like severity and vulnerability to flooding events and low ranking in performance of advisory services to flood risks communication. Findings will, therefore, inform design and or improvement of programs by government agencies and NGOs.