Open AccessEnvironmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam
Author(s) -
Van Tuan Pham,
Nguyen Ha Minh Anh,
Kieu Vu Linh,
Le Minh Ngoc,
Ho Thi Phuong Thao,
Nguyễn Thanh Lâm
Publication year - 2021
Publication title -
international journal of business and applied social science
Language(s) - English
Resource type - Journals
ISSN - 2469-6501
DOI - 10.33642/ijbass.v7n9p4
Subject(s) - theory of planned behavior , obligation , business , consumption (sociology) , moral obligation , marketing , advertising , sociology , economics , control (management) , political science , law , management , social science
The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.