Open AccessCalling All Life Science Entrepreneurs Managing Stakeholders: A Change Primer
Author(s) -
Ross L. Spencer
Publication year - 2019
Publication title -
international journal of business and applied social science
Language(s) - English
Resource type - Journals
ISSN - 2469-6501
DOI - 10.33642/ijbass.v5n4p1
Subject(s) - focus (optics) , work (physics) , key (lock) , business , knowledge management , public relations , marketing , sociology , computer science , political science , engineering , mechanical engineering , physics , computer security , optics
Entrepreneurs, especially in the life sciences, often introduce disruptive changes but in ecosystems with no or poor sponsorship. While they often focus on the desirability of their innovations, they really need to approach socializing their work as a change management effort. This paper notes change concepts and models that can be used by life science (and other) entrepreneurs to more efficiently and effectively introduce their innovations to key stakeholders.