Open AccessUsing a franchise structure to scale affordable housing internationally
Author(s) -
Julie Anne McBride,
Eric Oetjen
Publication year - 2021
Publication title -
enterprise development and microfinance/enterprise development and microfinance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.209
H-Index - 17
eISSN - 1755-1986
pISSN - 1755-1978
DOI - 10.3362/1755-1986.21-00017
Subject(s) - economic shortage , affordable housing , franchise , business , scale (ratio) , quality (philosophy) , investment (military) , capital (architecture) , finance , social capital , venture capital , marketing , economic growth , economics , linguistics , philosophy , physics , archaeology , epistemology , quantum mechanics , government (linguistics) , politics , political science , law , history , social science , sociology
Capital investment as high as US$16 tn is required to address the shortage of adequate and affordable housing worldwide. Market-driven housing approaches that produce quality units, reduce dwelling costs, and provide access to a range of capital sources can help to solve this challenge. This article describes the experience of a social enterprise in Mexico that is taking its proven, market-driven housing solution to countries in Africa using a joint venture franchising company to execute a master franchising strategy. Its experience and the innovative approach it used to scale internationally offer useful insights and lessons for housing practitioners, policymakers, and researchers.