Open AccessThe Impact of Social Media Influencers on Purchase Intention
Author(s) -
Lipi Batra,
Nandini Garg,
Ruhee Mittal
Publication year - 2022
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v20/i1/2022/27-37
Subject(s) - influencer marketing , social media , business , advertising , psychology , marketing , computer science , world wide web , marketing management , relationship marketing