Open AccessYoung Consumers' Online Shopping Decision Influencers: A Study on University students of Odisha
Author(s) -
Pramod Kumar Nayak,
Sathya Swaroop Debashish
Publication year - 2017
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v15/i1/2017/45-50
Subject(s) - influencer marketing , business , advertising , marketing , marketing management , relationship marketing