Open AccessMarket Basket Analysis and Product Affinity in Retail
Author(s) -
N. Malati,
. Ruchika,
Bhawna Warikoo
Publication year - 2017
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v15/i1/2017/25-38
Subject(s) - business , affinity analysis , retail market , product (mathematics) , commerce , industrial organization , marketing , computer science , mathematics , data mining , geometry , association rule learning