Open AccessConsumer Skepticism (Does Consumer Believe on Advertisements?)
Author(s) -
Amit Kumar,
Rahul Verma
Publication year - 2014
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v12/i1/2014/88-96
Subject(s) - skepticism , advertising , business , psychology , marketing , epistemology , philosophy