
Branding Green: A Necessity rather than a USP
Author(s) -
Akhilesh Saurikhia,
M. K. Nabi,
Ashish Saurikhia
Publication year - 2012
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v10/i2/2012/14-18
Subject(s) - business