Open AccessViewer’s Preference Towards Television Media For Effectual Advertisements – With Special Reference to Tamil Nadu Regional Tv Channels
Author(s) -
K. Pongiannan
Publication year - 2012
Publication title -
effulgence
Language(s) - English
Resource type - Journals
eISSN - 2456-6675
pISSN - 0972-8058
DOI - 10.33601/effulgence.rdias/v10/i1/2012/19-23
Subject(s) - tamil , advertising , preference , television advertising , broadcast television systems , geography , computer science , telecommunications , business , art , mathematics , literature , statistics