PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE | Zendy

Eva Rosdiana | Zendy; Hadi Suharno | Zendy; Umi Kulsum | Zendy

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PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

Author(s) -

Eva Rosdiana,

Hadi Suharno,

Umi Kulsum

Publication year - 2020

Publication title -

ekonomi bisnis

Language(s) - English

Resource type - Journals

eISSN - 2715-1662

pISSN - 1411-545X

DOI - 10.33592/jeb.v24i2.520

Subject(s) - normality test , multicollinearity , test (biology) , psychology , population , statistics , descriptive statistics , sample (material) , advertising , mathematics , regression analysis , statistical hypothesis testing , demography , business , sociology , biology , paleontology , chemistry , chromatography

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

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