Open AccessPENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE
Author(s) -
Eva Rosdiana,
Hadi Suharno,
Umi Kulsum
Publication year - 2020
Publication title -
ekonomi and bisnis /ekonomi bisnis
Language(s) - English
Resource type - Journals
eISSN - 2715-1662
pISSN - 1411-545X
DOI - 10.33592/jeb.v24i2.520
Subject(s) - normality test , multicollinearity , test (biology) , psychology , population , statistics , descriptive statistics , sample (material) , advertising , mathematics , regression analysis , statistical hypothesis testing , demography , business , sociology , biology , paleontology , chemistry , chromatography
This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.