
CONSUMER BEHAVIOR AND PREFERENCE (ORGANIZED VS UNORGANIZED RETAIL)
Author(s) -
Debendra Prasad Kundu
Publication year - 2022
Publication title -
international journal of engineering applied sciences and technology
Language(s) - English
DOI - 10.33564/ijeast.2022.v06i11.022
Subject(s) - marketing , preference , business , retail industry , categorical variable , fast moving consumer goods , advertising , selection (genetic algorithm) , consumer behaviour , economics , mathematics , computer science , statistics , microeconomics , artificial intelligence