Open AccessSTUDY OF CONSUMER BEHAVIOUR TOWARDS DIGITAL PAYMENT: AN EMPIRICAL STUDY WITH REFERENCE TO KOLKATA
Author(s) -
S Banerjee Banerjee,
Prerona Saha
Publication year - 2021
Publication title -
international journal of engineering applied science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-2143
DOI - 10.33564/ijeast.2021.v06i01.022
Subject(s) - payment , debit card , government (linguistics) , slogan , business , cash , nonprobability sampling , mobile payment , cheque , service (business) , empirical research , credit card , marketing , computer security , finance , computer science , statistics , political science , environmental health , population , linguistics , philosophy , mathematics , politics , law , medicine
The Digital India program is a distinguishedgovernment program undertaken by the Government ofIndia that has an intention of making the country a digitalsociety and a knowledge economy. The slogan and professedrole of Digital India is "faceless, paperless and cashless".Different methods of electronic payments are available topromote transactions involving no cash and turn India intoa cashless society. These methods include debit/credit cards,Unified Payment Interface (UPI), Aadhaar EnabledPayment System (AEPS), Unstructured SupplementaryService Data (USSD), numerous mobile payment wallets,micro-ATM etc. This study focuses on the attitude,perception of the urban consumers towards various digitalpayment methods. Responses from 100 respondents ofKolkata have been recorded using purposive samplingmethod and are analysed using anova.