Open AccessWAR OF THE HASHTAGS: TRENDING NEW HASHTAGS TO OVERRIDE CRITICAL TOPICS IN SOCIAL MEDIA
Author(s) -
Debashmita Poddar
Publication year - 2021
Publication title -
international journal of engineering applied science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-2143
DOI - 10.33564/ijeast.2021.v05i10.011
Subject(s) - notice , social media , inflation (cosmology) , spark (programming language) , subject (documents) , computer science , subject matter , politics , political science , law , world wide web , physics , theoretical physics , curriculum , programming language
— Hashtags play a cardinal role in the classificationof topics over social media. A sudden burst on the usage ofcertain hashtags, representing specific topics, give rise totrending topics. Trending topics can be immensely useful asit can spark a discussion on a particular subject. However,it can also be used to suppress an ongoing pivotal matter.This paper discusses how a significant economic crisis wascovered by triggering a current trending topic. A case studyon politics in India has been studied over the past twomonths. The analysis shows how the issue on inflation wasattacked by the exercise of a new constitutional law overmedia. Hashtags used to discuss the topics were scrutinized,and we notice a steep ascend of the more recent topic andan eventual drop in discussions over the previous issue oninflation. Balancing the influence of hashtags on socialmedia can be employed. Still, it can be equally challengingsince some hashtags that represent the need of the hourtopics should be given more importance, and evaluating such issues can be hard.