Open AccessEDUCATION LEVEL AND ADOPTION OF PROCESS INNOVATION IN THE DAIRY SECTOR OF ZIMBABWE
Author(s) -
Alpha Marlvin Manjera,
Alpha Marlvin Manjera
Publication year - 2021
Publication title -
international journal of engineering applied science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-2143
DOI - 10.33564/ijeast.2021.v05i09.016
Subject(s) - business , dairy industry , process (computing) , marketing , scale (ratio) , dairy farming , economic growth , economics , agriculture , geography , computer science , chemistry , food science , cartography , archaeology , operating system
This paper, seek to assess factors that arehindering diffusion of process innovation under theZimbabwean dairy industry. The paper utilized 400 smallmedium scale dairy farmers in Zimbabwe who areregistered under Zimbabwe Association of Dairy Farmers(ZADF). The rationale behind the research issue is thatZimbabwean dairy sector has failed to adopt processinnovations such as e-marketing and e-extension. The paperadopted a binomial logistic regression model and majorityof the dairy farmers in Zimbabwe have not acquired anyform of education and based on such evidence, level ofeducation has affected the level of adoption of processinnovations such as e-marketing and e-extension. Theresearch recommends the dairy sector to introduce nonformal courses and trainings on change management andinnovations prior to introduction of new processinnovations.