Open AccessPHARMACEUTICAL MARKETING IN INDIA: NEED TO REPLANISH
Author(s) -
Prajjwal Thakur,
Harpreet Kaur Boparai
Publication year - 2020
Publication title -
international journal of engineering applied science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-2143
DOI - 10.33564/ijeast.2020.v05i08.027
Subject(s) - audit , guideline , business , marketing , pharmaceutical industry , code (set theory) , raising (metalworking) , pharmaceutical marketing , public relations , medicine , accounting , pharmacology , political science , engineering , computer science , pathology , mechanical engineering , set (abstract data type) , programming language
This paper audits current showcasingrehearses in the drug area, and their effect oncustomer what's more, specialist conduct. Itrecognizes negative effects which incorporatedeceiving promoting, sickness mongering andraising expenses. It contends the need to move fromindustry self-guideline to an autonomouslyobserved code of training for drug showcasing.