Open AccessA STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE PURCHASING IN FLIPKART WITH SPECIAL REFERENCE TO KURICHI IN TIRUNELVELI CITY
Author(s) -
U. Jothimani,
C. Jeya Gowri
Publication year - 2020
Publication title -
international journal of engineering applied science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-2143
DOI - 10.33564/ijeast.2020.v05i08.023
Subject(s) - purchasing , product (mathematics) , service (business) , business , marketing , advertising , consumer behaviour , consumption (sociology) , quality (philosophy) , consumer satisfaction , mathematics , sociology , social science , philosophy , geometry , epistemology
Consumer behaviors may be definedat the behavior that consumer display in searching forpurchasing, evaluating and disposing of products,evaluating and disposing of produces, service andideas which they expect to satisfy their needs”. Thus,the study of consumer behavior is the study of how anindividual makes decision to spend their availableresources-money, time and effort on consumptionrelated items. However, it may be noted that consumerbehavior research today goes far beyond “what, why,how, when, where, and how often” fact of consumerbehavior and also consider the use of goods they buyand evaluations after use there may be manyrepercussions after the consumer make a purchase.In Tirunelveli all so there are such studies regardingvarious aspects. In such that way, flipkart.com inTirunelveli city were found to be providing qualityproduct and services to the consumer satisfaction.This prompted the researcher to select the studyregarding the various factors influencing thesatisfaction level of the consumer retention and theirproblems. The study has covered the general profileand the shopping habits of the respondents, along withan enumeration of their opinion on the variousdimensions of satisfaction to the service provided