ANALYSIS ON PRODUCT STRATEGIES WHICH INFLUENCE ON SALES OF GLASS CANDLES

Throughout this research has make some effort to analyze product strategies which will be influence on sales of glass candles produced in Swarna Fancy Candle (Pvt) ltd. According to their past records they have less amount of sales for glass candles. It was selected product tool from marketing mix to carry on this research. To collect data of this research it was used primary sources and secondary sources. Mainly it was used questionnaire to collect data from consumers. The questionnaire divided into two parts and Likert scale was used to convert the views of respondents into numeric (Data) as well as mean μ (x-) Standard deviation values computed on each questions of part B of questionnaire to measure how far the factors are influential and significant to the profit of the glass candle. According to above table product range, product features, product quality and packaging system have positive strong relationship with dependent variable. For the product design also has positive moderate strong relationship with the dependent variable. But size of candles has negative week relationship with the dependent variable. When change the product range, product features product quality and packaging system, and product design it will be influence on the profit of the company according to Correlation coefficient analysis. And size of glass candle variable will not be influence on the sales of the glass candles. According to all findings it was draw the conclusion and recommendation given based on the conclusion.