Open AccessSOSIALISASI TEKNIK BAURAN PEMASARAN PADA PRODUK USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN RAWAMERTA, KARAWANG
Author(s) -
Anisa Mukti Asih,
Rizal Fahlevi,
Rafika Rahmawati,
Isfandayani,
Arief Widyananto
Publication year - 2021
Publication title -
devosi
Language(s) - English
Resource type - Journals
ISSN - 2775-9091
DOI - 10.33558/devosi.v2i1.2849
Subject(s) - socialization , business , business administration , government (linguistics) , service (business) , marketing , sociology , social science , linguistics , philosophy
The role of Micro, Small and Medium Enterprises in increasing income and employment can certainly be considered large for Indonesia. MSME actors need to be given training related to delivering or disseminating knowledge information about the marketing mix for their products. The method used in this community service is in the form of socialization to the government of the Rawamerta sub-district and the surrounding community. The result was that 15 participants took part in the socialization activity to increase knowledge and information about the marketing mix for Micro, Small and Medium Enterprises products.