Open AccessSISTEM PENDUKUNG KEPUTUSAN PEMILIHAN LOKASI USAHA JASA UMKM MENERAPKAN ANALYTICAL HIERARCHY PROCESS –WEIGHTED PRODUCT METHOD
Author(s) -
Diana Diana,
Suzy Oktavia Kunang,
Iin Seprina
Publication year - 2020
Publication title -
jurnal ilmiah matrik/jurnal ilmiah matrik
Language(s) - English
Resource type - Journals
eISSN - 2621-8089
pISSN - 1411-1624
DOI - 10.33557/jurnalmatrik.v22i2.1005
Subject(s) - analytic hierarchy process , renting , product (mathematics) , service (business) , competitor analysis , population , business , computer science , operations research , operations management , mathematics , engineering , marketing , civil engineering , geometry , demography , sociology
This study produces a decision support system for selecting the location of the MSME service business in Alang-Alang Lebar Palembang. There are 2 methods used in this application, namely the Analytical Hierarchy Process (AHP) and the Weighted Product Method (WPM). AHP is used to determine the weight of the criteria and WPM is used to rank the location of the MSME service business. The criteria used in this SPK are rental fees (K1), renovation needs (K2), availability of clean water (K3), availability of electricity supply (K4), presence of asphalt roads (K5), parking space (K6), population density (K7 ), the presence of competitors (K8) and proximity to suppliers (K9). The AHP calculation results show that the rental fee has the highest weight, namely 0.35, which means that the level of importance of the rental fee is 35%. The WPM calculation results show that the location of the 8th MSME service business is the recommended location.