Open AccessStrategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial
Author(s) -
Yoseph Tulus Adi W
Publication year - 2021
Publication title -
jurnal tekno
Language(s) - English
Resource type - Journals
eISSN - 2655-8416
pISSN - 1907-5243
DOI - 10.33557/jtekno.v18i2.1432
Subject(s) - swot analysis , business , marketing , benchmarking , personal selling , agricultural science , business administration , promotion (chess) , publicity , sales promotion , sales management , environmental science , politics , political science , law
Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that, the SWOT matrix generates an improvement strategy, which is then improved using the Marketing Mix (4P). Its implementation includes products, namely receiving services outside of operations. Price is the addition of price variations for shipping outside the city. Promotion, namely making online sales advertisements, sales promotions, publicity, personal selling. The place is to add a building depot subscription. The results obtained by Partial Productivity before preparation were 0.565.