Open AccessImplementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19
Author(s) -
Tsanaa Khenresta,
Yonaz Salasa,
Rani Chandra Oktaviani
Publication year - 2021
Publication title -
emerging markets
Language(s) - English
Resource type - Journals
eISSN - 2620-9918
pISSN - 2338-8854
DOI - 10.33555/embm.v9i1.191
Subject(s) - social media , social marketing , covid-19 , pandemic , social media marketing , business , qualitative research , digital media , digital marketing , marketing communication , advertising , marketing , sociology , public relations , political science , medicine , social science , disease , pathology , infectious disease (medical specialty) , law
This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy
Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour