Open AccessPELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG
Author(s) -
Sindy Yulia Putri,
Wiwiek Rukmi Dwi Astuti,
Nurmasari Situmeang
Publication year - 2020
Publication title -
jurnal comunità servizio
Language(s) - English
Resource type - Journals
ISSN - 2656-677X
DOI - 10.33541/cs.v2i2.1996
Subject(s) - socialization , social media , business , service (business) , public relations , political science , marketing , sociology , social science , law
With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.