Innovative process as an object of management

The article explores the term "innovation", for which the authors use modern approaches to its understanding. According author’s mind, In the world economic literature, “innovation” is interpreted as the transformation of potential scientific and technological progress into real, embodied in new products and technologies. The issue of innovations in our country has traditionally been developed in the framework of economic research of scientific and technical progress. The term “innovation” has been actively used in the transition economy of Georgia, both independently and to denote a number of related concepts: innovation activity, innovation process, innovation solution, etc. To clarify the concept of innovation, we consider different views on its essence. After giving their own definition of the term, the authors proceed to the classification of innovations and note that their diversity and heterogeneity require some kind of work. According to the classification of the authors of the study, innovations are divided according to innovative potential, technological parameters, content, place in the enterprise, causes, nature of the needs being satisfied, degree of territorial novelty. The authors think that the innovation process as an object of management is much more complex than a routine production process. Any business performed by a person or an organization for the first time is nothing more than an innovation process (table), which causes a lot of difficulties and mistakes, requires alterations and adjustments. Routine processes, on the contrary, are repeated regularly, which leads to specialization and automation of personnel knowledge and skills, reduction of errors in the technological process, and development of a clear and effective algorithm of actions. In the process of research, the authors compiled a comparative description of the innovation and production processes and gave the concept, structure, content of the work of innovation processes at its main stages. In conclusion, the authors note that as F. Kotler notes, the development of a new product is most effective in those cases where from the very beginning there is close cooperation between the research and development department and the technical, manufacturing, marketing and financial departments of the company.