Open Access…AND LOSE THE NAME OF ACTION
Author(s) -
Kurt W. Clausen
Publication year - 2018
Publication title -
the canadian journal of action research
Language(s) - English
Resource type - Journals
ISSN - 1925-7147
DOI - 10.33524/cjar.v19i2.382
Subject(s) - adventure , action (physics) , wife , visual arts , literature , anime , art , history , media studies , psychology , advertising , sociology , art history , law , philosophy , linguistics , political science , physics , quantum mechanics , business
Like most kids of the McLuhan generation, I have vivid memories of images from television. Alongside the many comedies and adventure shows I watched, I remember commercials as miniature sagas conveniently repeated every half hour in case I missed them the first time. Sometimes, they involved an action-packed 30 seconds of Kool-Aid jugs crashing through brick walls or otherwise mild mannered men applying Hai Karate to become Kung Fu masters. Interspersed with these small vignettes, came the voice of Victor Kiam. In a fatherly way, he talked about using an electric shaver that his wife had given him and would close by saying “I liked it so much, I bought the company.”