Open AccessPengaruh Electronic Word of Mouth dan Brand Image Terhadap Purchase Intention
Author(s) -
Melinda Febriyanti Wongso,
M. Rachman Mulyandi
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.33510/slki.2019.187-192
Subject(s) - brand image , advertising , the internet , word of mouth , word (group theory) , computer science , business , world wide web , linguistics , philosophy