Open AccessTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION
Author(s) -
Michellia Lois Dayoh,
Lydia Ari,
Yulika Rosita Agrippina
Publication year - 2022
Publication title -
jurnal ilmiah mahasiswa manajemen: juma (edisi elektronik)
Language(s) - English
Resource type - Journals
ISSN - 2303-162X
DOI - 10.33508/jumma.v11i1.3951
Subject(s) - business , nonprobability sampling , social media , marketing , the internet , mediation , advertising , structural equation modeling , digital marketing , brand equity , social media marketing , sociology , political science , population , social science , demography , world wide web , computer science , law , statistics , mathematics