Open AccessWhat is affecting Muslim to Subscribing Halal Restaurant?
Author(s) -
Andika Nuraga Budiman
Publication year - 2021
Publication title -
jurnal orientasi bisnis dan entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2722-7995
pISSN - 2722-7901
DOI - 10.33476/jobs.v1i2.1687
Subject(s) - advertising , mediation , logo (programming language) , sample (material) , business , obligation , islam , perception , marketing , psychology , computer science , political science , law , geography , chemistry , archaeology , chromatography , neuroscience , programming language
The purpose of this study is to investigate the perception of Muslim costumers who always subscribing Halal restaurant without any doubt whenever they find Halal logo in restaurant or without it. This research is already finished with supported of SPSS ver.23. 200 respondents were giving the contribution to make this research. The sample section of the research was took by convenience sample as located in Bogor, as well as Muslim Bogor which they already understand about role of Halal in their life. Independent variables have been designed using Halal logo and Advertising. The result shows that despite all the hypothesis testing were investigate significantly, the mediation of consumer’s attitude was significantly mediate them to subscribe Halal restaurant. Which is the Muslim of Bogor were keep the Islam rule as an obligation to always consume permissible food and beverage in guarantee Halal in restaurant.