Open AccessANALISIS TERHADAP PERILAKU KONSUMEN PRODUK FASHION MUSLIM
Author(s) -
Anju Ayunda,
Lu’liyatul Mutmainah,
Nurul Huda
Publication year - 2019
Publication title -
jeba (journal of economics and business aseanomics)
Language(s) - English
Resource type - Journals
eISSN - 2528-3634
pISSN - 2527-7499
DOI - 10.33476/jeba.v3i2.962
Subject(s) - sharia , islam , product (mathematics) , consumption (sociology) , advertising , fast fashion , object (grammar) , business , art , aesthetics , political science , clothing , law , history , computer science , mathematics , geometry , archaeology , artificial intelligence
This study aims to determine how the level of consumers who are represented by respondents as the object under study to purchase Muslim Fashion product and how to choose in determining shopping place/media. Although consumers of Muslim Fashion product have understood Islamic sharia ethics, yet innovative breakthroughs continue to create exciting amenities and offers and eventually may influence to Muslims consumption behaviour.