Open AccessAn In-Depth View on the Role of Irrational Opposition in Wearable Health Tracker Adoption in Corporate Wellness Programs
Author(s) -
Nima Molavi,
Suvankar Ghosh,
James Y. Strebler
Publication year - 2020
Publication title -
journal of strategic innovation and sustainability
Language(s) - English
Resource type - Journals
ISSN - 1718-2077
DOI - 10.33423/jsis.v15i2.2894
Subject(s) - irrational number , opposition (politics) , wearable computer , psychology , element (criminal law) , social psychology , computer science , public relations , advertising , business , human–computer interaction , marketing , political science , mathematics , law , geometry , politics , embedded system
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