Open AccessElectric Car Brand Positioning in the Automotive Industry: Recommendations for Sustainable and Innovative Marketing Strategies
Author(s) -
Etienne Musonera,
Carol Cagle
Publication year - 2019
Publication title -
journal of strategic innovation and sustainability
Language(s) - English
Resource type - Journals
ISSN - 1718-2077
DOI - 10.33423/jsis.v14i1.991
Subject(s) - automotive industry , business , marketing , customer base , early adopter , electric cars , market share , brand management , industrial organization , engineering , aerospace engineering , electrical engineering