Open AccessNew Product Development Creativity: A Data Envelopment Analysis Approach
Author(s) -
Felix A. Flores,
Viktor Kiss,
Abel Moreno
Publication year - 2022
Publication title -
journal of marketing development and competitiveness
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v16i2.5250
Subject(s) - brainstorming , data envelopment analysis , creativity , new product development , product (mathematics) , sample (material) , process (computing) , envelopment , ideation , computer science , process management , business , knowledge management , operations management , marketing , engineering , psychology , mathematics , statistics , social psychology , chemistry , geometry , cognitive science , chromatography , operating system
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