Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement | Zendy

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Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement

Publication year - 2022

Publication title -

journal of marketing development and competitiveness

Language(s) - English

Resource type - Journals

ISSN - 2155-2843

DOI - 10.33423/jmdc.v16i1.5027

Subject(s) - artificial neural network , software deployment , computer science , artificial intelligence , context (archaeology) , analytics , machine learning , data science , software engineering , paleontology , biology

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