Open AccessThe 8Ps Marketing Mix and the Buyer Decision-Making Process
Author(s) -
Lucinda Parmer,
John E. Dillard,
Ying-Chou Lin
Publication year - 2021
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v15i4.4774
Subject(s) - marketing mix , marketing , demographics , promotion (chess) , product (mathematics) , sample (material) , product mix , service (business) , process (computing) , boom , business , psychology , computer science , sociology , mathematics , political science , engineering , demography , operating system , industrial engineering , chemistry , geometry , chromatography , environmental engineering , politics , law
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