Open AccessInstagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes
Author(s) -
Susan Myers
Publication year - 2021
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v15i3.4540
Subject(s) - influencer marketing , attractiveness , social media , advertising , psychology , snowball sampling , physical attractiveness , social psychology , business , marketing , computer science , world wide web , psychoanalysis , marketing management , medicine , pathology , relationship marketing
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