Open AccessApplying Choice Architecture and Marketing Pre-Suasion to the Motorcycle Industry
Author(s) -
Bethany Landis,
Stephen A. LeMay,
Dave McMahon
Publication year - 2021
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v15i3.4539
Subject(s) - architecture , marketing , product (mathematics) , process (computing) , business , advertising , computer science , art , visual arts , mathematics , geometry , operating system
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