Open AccessAre Consumers Ready for Augmented Reality? Factors Influencing Online Footwear Purchasing Intentions Using AR Technology
Publication year - 2021
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v15i2.4331
Subject(s) - purchasing , clothing , augmented reality , dilemma , extant taxon , marketing , business , value (mathematics) , face (sociological concept) , computer science , advertising , sociology , human–computer interaction , political science , social science , philosophy , epistemology , evolutionary biology , machine learning , law , biology