Open AccessIncreasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective
Author(s) -
Peter Choong,
Paul Richardson,
Paul Sauer
Publication year - 2021
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v15i1.4166
Subject(s) - advertising , key (lock) , business , perspective (graphical) , value (mathematics) , marketing , mobile apps , channel (broadcasting) , logos bible software , computer science , world wide web , telecommunications , computer security , machine learning , artificial intelligence , operating system
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