Open AccessIntegrating Marketing Concepts in Competitive Decision Making — A Case Study
Author(s) -
Michael T. Manion,
Lovina Akowuah
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i5.3985
Subject(s) - marketing , marketing effectiveness , marketing research , profit (economics) , business , marketing management , marketing strategy , return on marketing investment , product (mathematics) , market segmentation , experiential learning , economics , microeconomics , geometry , mathematics , political science , law
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