Open AccessOnline Shopping Patronage: Do Demographics and Psychographics Really Matter?
Author(s) -
Jianwei Hou
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i5.3981
Subject(s) - psychographic , demographics , advertising , marketing , business , variety (cybernetics) , risk aversion (psychology) , psychology , economics , demography , sociology , computer science , expected utility hypothesis , mathematical economics , artificial intelligence
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