Open AccessDoes Social Media Marketing Work in Chinese Luxury Market?
Author(s) -
Yun Wan,
Maxime Koromyslov,
Fang Wu,
Huasheng Zhu
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i4.3174
Subject(s) - marketing , business , social media , china , exploratory factor analysis , confirmatory factor analysis , advertising , marketing research , marketing strategy , return on marketing investment , political science , law , service (business)