Open AccessThe Effectiveness of Implicit Brand Placement in Online Videogame Streaming Services: An Eye Tracking Study
Author(s) -
Vincent Duhaime,
Sandrine Prom Tep,
Ma Arcand
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i3.3066
Subject(s) - product placement , session (web analytics) , recall , eye tracking , advertising , product (mathematics) , multimedia , tracking (education) , online video , psychology , video streaming , social media , computer science , business , cognitive psychology , computer vision , world wide web , pedagogy , geometry , mathematics , real time computing
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