Open AccessThe Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i3.3064
Subject(s) - social media , business , user generated content , advertising , purchasing , marketing , brand loyalty , demographics , perception , sample (material) , loyalty , psychology , sociology , computer science , chemistry , world wide web , demography , chromatography , neuroscience