Open AccessMediation Testing in Marketing Analytics: Replication and Extension of Germann et al, (2013)
Author(s) -
Yohannes Haile,
Diane H. Parente
Publication year - 2020
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v14i2.2835
Subject(s) - mediation , software deployment , analytics , replication (statistics) , extension (predicate logic) , knowledge management , business , computer science , psychology , data science , marketing , sociology , mathematics , statistics , programming language , social science , operating system
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