Open AccessThe Influence Mechanism of Users’ Willingness to Donate to Content Creators in Social Media
Publication year - 2019
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v13i4.2353
Subject(s) - donation , perception , psychology , incentive , mechanism (biology) , social psychology , advertising , social media , the internet , habit , internet privacy , business , political science , computer science , world wide web , philosophy , epistemology , neuroscience , law , economics , microeconomics