Open AccessDo Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets?
Author(s) -
Naveen Gudigantala,
Pelin Bicen
Publication year - 2019
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v13i4.2350
Subject(s) - grey market , business , gray (unit) , marketing , advertising , economics , market economy , radiology , medicine
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