Open AccessThe Toy Industry Is Declining? How Can Mattel, Inc. Survive?
Author(s) -
Debora J. Gilliard,
David Lynn Hoffman,
Sally Baalbaki
Publication year - 2019
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v13i3.2239
Subject(s) - revenue , advertising , business , marketing , finance
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