Open AccessDART Antecedents and Customer Loyalty Consequences of Customer Participation: An Empirical Study
Publication year - 2019
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v13i1.685
Subject(s) - loyalty business model , business , customer advocacy , structural equation modeling , customer retention , customer equity , marketing , customer to customer , loyalty , customer delight , customer intelligence , dart , customer value , value (mathematics) , computer science , service quality , economics , microeconomics , profit (economics) , machine learning , programming language , service (business)