Open AccessMarketing the Performing Arts: Efficacy of Web 2.0 Social Networks
Author(s) -
Linda Jane Coleman,
Anurag Jain,
Nisreen Bahnan,
Douglas G Chene
Publication year - 2019
Publication title -
journal of marketing development and competitiveness
Language(s) - English
Resource type - Journals
ISSN - 2155-2843
DOI - 10.33423/jmdc.v13i1.679
Subject(s) - the arts , social media , viral marketing , web 2.0 , social media marketing , sociology , media arts , business , performing arts , the internet , public relations , marketing , world wide web , computer science , political science , visual arts , art , law